Press Kit
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About
GameBender
GameBender, a Cocoa Beach-based education startup from the makers of Makey Makey, is on a mission to develop an entirely new type of digital world creativity. GameBender believes everyone is an inventor. The mission has been the same for a decade: “The World is a Construction Kit, let’s reveal all of us as the constructors that we are.”GameBender CEO and co-founder, Jay Silver has been making educational tools for more than a decade and has shipped more than 1 million products from Drawdio to Makey Makey. With their first gaming system, GameBender transforms gaming so kids have the power to use their creativity to reinvent it. GameBender’s system teaches kids to code by having fun, unleashing creativity while playing games. GameBender has the support of the National Science Foundation as a funder and the Scratch community of 40 million users, providing access to more than 1 million games, science apps and DIY TV shows.
Press Release
Quotes
“The only game platform I will let my kids have” ~Seth Raphael, Senior Designer of the Future at Google
“Simple yet revolutionary. It’s like Apple TV meets Scratch meets AR.” ~Andrés Monroy-Hernández Lead research scientist at Snapchat
“If you can bend and break the game, that’s a true maker’s game.” ~Dale Dougherty, Founder / CEO of Make: Magazine / Maker Faire
Logos
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Spec Sheet
Product Gallery
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GB-Official-Product-Gallery.zip
Lifestyle Gallery
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GB-Official-Lifestyle-Gallery.zip
Videos
Team
Jay Silver
Founder/CEO
Jay Silver is the Founder/CEO of JoyLabz/MakeyMakey and was the first ever Maker Research Scientist at Intel. Jay’s MIT PhD topic was World as Construction Kit. He made many creative platforms such as Drawdio (Time’s Top 15 Toys for Young Geniuses) and Makey Makey (Pop Sci Best of ToyFair). Jay has been a speaker at many TED events, exhibited artwork internationally, been inducted into MoMA’s permanent collection, and been named a Top 100 Inspirational World Changer by DELL. He sits on the board of directors of Maker Ed and Sunseed Food. Jay works with teens at places like Not Back to School Camp, and with his wife Jodi Silver has started an experimental learning center called JoyKidz.
Formal Education
Bachelors from Georgia Tech, Electrical Engineering, named Engineer of the Year
Master’s from Cambridge University, Internet Technology, funded by Gates Scholarship
Master’s from MIT Media Lab, Media Technology, funded by NSF Fellowship
PhD from MIT Media Lab Lifelong Kindergarten, Lemelson Prize for Inventiveness
Todd Eddie
SVP of GameBender
Earned BA is electrical engineering from Georgia Tech
Todd’s interests span a variety of fields including engineering, design, and finance and as a result he has a broad influence at Joylabz. Off the clock you can find me working on my 120 year old home, at the climbing gym, or on the racetrack.
Natalie Cisneros
Executive Creative Director
Earned a B.F.A in Creative Photography from University of Florida
As an executive creative director, Natalie is charged with transforming challenging subjects into powerful and easy-to-understand concepts. From consultation to finished product, she works tirelessly to invent new ways to communicate a brand’s message.
Sean Montgomery, Ph.D
New Product Research & Development
Sean Montgomery is a technologist, educator and new-media artist in New York City. Using research methodologies combined with emerging technologies, Sean takes a trans-disciplinary look at the human condition to examine the changing relationship between the physical and metaphysical world. Since finishing his Ph.D. in Neuroscience in 2009, Sean’s work has focused on bringing cutting-edge technology out of the research lab to enhance understanding of ourselves and create new ways for people to interact with one another and the objects around them.
Shani Daily
Educational Technology Advisor
Shani B Daily is an associate professor of practice in Electrical and Computer Engineering & Computer Science at Duke University. She is also co-founder and creative director of Kidz Hack, LLC. Prior to joining Duke, she was an associate professor at the University of Florida in the Department of Computer & Information Science & Engineering. She also served as an associate professor and interim co-chair in the School of Computing at Clemson University. Dr. Daily’s research and teaching interests include: promoting alternative pathways to engage with computing in order to diversify the computing landscape and developing and integrating applications of affective computing into a variety of contexts. Dr. Daily earned a B.S. and M.S. in electrical engineering from the Florida Agricultural and Mechanical University – Florida State University College of Engineering, and a S.M. and Ph.D. in media art and sciences at the MIT Media Lab.